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I’m a Design Professional with deep experience across Marketing, Branding, and Gaming. I'm an effective leader and collaborator who thrives in co-creation environments that call for deep and innovative problem solving. With profound curiosity and a wealth of experience, I coach teams and individuals to achieve their best work. I lead endeavours from blue sky concept development all the way through to polish and execution. 

Whether creating design concepts, telling brand stories, developing game IP, or pursuing my own creative ideas, it always comes back to storytelling. What story do you want to tell? 


Feb 2010 – Sept 2011

Art Director

Electronic Arts | Vancouver, BC, Canada

  • Lead UI concept development for SSX, partnering with tech leads and executive producers to deliver an innovative interaction model using NASA mapping technology.

  • Developed blue sky concepts with the EA SPORTS New IP group to push innovation in SPORTS franchise gaming.

Sept 2011 – Jan 2013

Studio Art Director

SkyBox Labs | Vancouver, BC, Canada

  • Lead branding, design systems, and UI for mobile and gesture-based console titles.

  • Directed multidisciplinary studio artists including concept artists, 3D artists, animators, and motion graphics designers on various titles.

  • Built an effective team of graphic designers to round out the 3D and animation heavy team, creating a true full service studio.

June 2013 – Sept 2015

Art Director

Black Tusk Studios, Xbox Game Studios | Vancouver, BC, Canada

  • Developed tone and manner of a AAA console action game in collaboration with lead game designers, executive producers, and tech leads.

  • Created graphics and pre-vis concepts for branding and UI concepts.

Sept 2015 – Nov 2019

Art Director

The Coalition, Xbox Game Studios | Vancouver, BC, Canada

  • Directed Marketing assets through the art workflow pipeline from character posing, environments, lighting, graphic design, and visual storytelling for digital and print media for the Gears of War franchise.

  • Built and lead an effective, multidisciplinary art team including graphic designers, motion graphics designers, and 3D artists.

Dec 2019 – April 2024

Creative Director

Electronic Arts | Vancouver, BC, Canada

  • Directed brand design in the re-brand of EA SPORTS FIFA to EA SPORTS FC, the flagship franchise in the EA portfolio, leading to 14.5 million active accounts within the first four weeks of launch, outperforming expectations with 7% year over year growth. 

  • Oversaw design of FIFA / FC Live Services campaigns which pushed EA to $1.7 billion (73% of total business revenue) in overall Live Services revenue in the launch quarter. 

  • Lead design teams on multiple EA SPORTS franchises’ (FIFA, NHL, UFC, F1, Super Mega Baseball) YOY launch including key art and design systems. ​

  • Directed the EA SPORTS brand refresh including design system, application to print and digital media, and launch event at Super Bowl LVIII. 

  • Brought EA Originals indie game titles to market with logo design, key art, and design system.

  • Built and lead an effective Brand Design team empowered to direct multiple agencies across myriad design systems, key arts, and campaigns.

Additional Experience

  • Creative Agency CD

  • Art Center at Night Instructor

  • Exhibit Design


Bachelor of Fine Arts, Graphic Design  Honors

Art Center College of Design | Pasadena, CA 

Bachelor of Arts, Art History and Visual Culture  Honors

University of California | Santa Cruz, CA

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