EA SPORTS FC
Welcome to the next chapter of the World's Game.
Developer & Publisher
EA SPORTS
Year
2023
Category
Gaming
Type of Work
Marketing
Branding
Key Art
Design System
Design Team
Jon Wang
Ravin Edrisi
Cynthia Ly
Terence Hobson
Re-branding an iconic franchise such as EA SPORTS FIFA is no small task. We engaged in a rigorous exercise teasing apart the problem, analyzing the scope and opportunity, and delving into strategic problem solving well before and during the pen to paper design process.
FC encompasses a media platform including varied game offerings with a broad reach and community football endeavours.
Working with agency partners including Uncommon Creative Studio and BUCK, and execution partners including TEA Entertain, EA SPORTS FC is a truly global brand with a massive global launch to match.
