EA SPORTS
EA SPORTS – a division of Electronic Arts – is one of the most iconic brands in sports entertainment. Endeavouring to become a complete sports platform, the brand looks forward to its next era.
Publisher
EA SPORTS
Year
2019 – 2024
Category
Gaming
Type of Work
Marketing
Key Art
Design System
Event Design
Design Team
Jon Wang
Ravin Edrisi
Ashbel Ong
Bradley Lynch
Jackie Loschiavo
Kat Lee
Erica Schaub
Terence Hobson
Stan Zienka
As Creative Director of Brand, I lead teams across a variety of EA SPORTS titles including FIFA / FC, UFC, F1, NHL, as well as the re-brand of the parent brand.
Driving Key Art, Design Systems, and specialized executions, my team worked with various agencies and vendor partners to bring the yearly cadence of each franchise to market.
EA SPORTS | Madden Bowl
Agency – Goodby, Silverstein & Partners
Vendor Partner – Hemlock Printers
FIFA
Agency – Cinco Design
Vendor Partners – Hemlock Printers
UFC
Agencies – The New Company, Milford Animation Studios, Cinco Design
F1
Agency - Cinco Design