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The coda of a storied 30 year franchise, FIFA 23 was the final EA SPORTS FIFA installment. 

Developer & Publisher






Type of Work



Key Art

Design System

Design Team

Jon Wang

Ravin Edrisi

The FIFA 23 year comprised not only the core HD game itself, but also the quadrennial FIFA Men's World Cup and FIFA Women's World Cup. Going out in an even more impactful year, we hosted the inaugural Women's Football Summit to celebrate and champion the women's game. 

Sam Kerr, Australian star of Chelsea FC, became the first female cover star in the franchise's history. She also featured in the Women's World Cup cover and was the star speaker at the Women's Football Summit. 

As Creative Director of Brand, I lead teams in partnership with agencies such as Tolleson Design, Cinco Design, and talent agency Atrbute to create Key Art and systems to carry through the year. Textures and color stories are the design spine throughout the multitude of beats celebrating the momentous year of transition. 

Key Art

We partnered with illustrator Alexis Marcou to create the final FIFA covers

Studio Edition

We partnered with illustrator Rory Kurtz on the Studio Edition cover, a thank you to the studio development team

Men's World Cup

Country-specific icons and modern day hero duos featured in global and reginal covers

Women's World Cup

Featuring Sam Kerr, who lead the Matildas to their first ever semi-finals and the most watched TV broadcast in Australian history. Illustration by Alexis Marcou. 

Women's Football Summit

The inaugural event, a platform to champion the women's football community and grow the game