FIFA 23
The coda of a storied 30 year franchise, FIFA 23 was the final EA SPORTS FIFA installment.
Developer & Publisher
EA SPORTS
Year
2022
Category
Gaming
Type of Work
Marketing
Branding
Key Art
Design System
Design Team
Jon Wang
Ravin Edrisi
The FIFA 23 year comprised not only the core HD game itself, but also the quadrennial FIFA Men's World Cup and FIFA Women's World Cup. Going out in an even more impactful year, we hosted the inaugural Women's Football Summit to celebrate and champion the women's game.
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Sam Kerr, Australian star of Chelsea FC, became the first female cover star in the franchise's history. She also featured in the Women's World Cup cover and was the star speaker at the Women's Football Summit.
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As Creative Director of Brand, I lead teams in partnership with agencies such as Tolleson Design, Cinco Design, and talent agency Atrbute to create Key Art and systems to carry through the year. Textures and color stories are the design spine throughout the multitude of beats celebrating the momentous year of transition.
Key Art
We partnered with illustrator Alexis Marcou to create the final FIFA covers
Studio Edition
We partnered with illustrator Rory Kurtz on the Studio Edition cover, a thank you to the studio development team
Men's World Cup
Country-specific icons and modern day hero duos featured in global and reginal covers
Women's World Cup
Featuring Sam Kerr, who lead the Matildas to their first ever semi-finals and the most watched TV broadcast in Australian history. Illustration by Alexis Marcou.
Women's Football Summit
The inaugural event, a platform to champion the women's football community and grow the game
